About
I’m a brand strategist and creative based in West Kelowna, BC, with a decade of experience helping purpose-driven brands look, sound, and show up with intention.
My background spans multiple sides of the brand equation: the strategic, the written, and the visual. I’ve built brand identities from scratch, developed messaging frameworks, led content strategy, written SEO/AEO/GEO optimized content, designed for web and print, and developed campaigns across channels. The thinking and the making have always lived together for me, and the work is sharper for it.
Over the course of my career I’ve worked with scrappy startups finding their voice and established organizations where the brand carries real weight. Either way, I show up with genuine investment in getting it right.
Outside of my day job, I pursue my personal studio art practice and write on Substack. I’m a wife, a mother of two, a dedicated camper, and someone who will absolutely talk to you about The Lord of the Rings for longer than you planned. I’m grateful to live and work on the unceded traditional territory of the okanagan/syilx people.
