Hemp & Body Co. was the flagship consumer brand in a family of in-house labels I worked across at Brookbrand Wholesale… and the one I got to build from the ground up. As the in-house designer and brand lead, I developed the full visual identity (logo, colour system, typography, and packaging) alongside the brand voice, mission, website, and educational content strategy. Working alongside a photographer and social media specialist, I made sure the brand showed up consistently across every touchpoint from shelf to screen.